OpenEd17: The 14th Annual Open Education Conference
October 11 – 13, 2017  ::  Anaheim, CA

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Friday, October 13 • 1:00pm - 1:25pm
Communications Workshop: Message and Media Training

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The best offense is a good defense. While overused, this saying still rings true for Open Educational Resources. As the movement continues to gain national and international attention, it is more important than ever to communicate in ways that counter misinformation about OER. One of the best ways to do so is with clear and concise messages that are crafted for your specific audiences.

Join this hands-on messaging and media training to learn the best language and techniques. From K-12 to high ed, we have developed a clear, concise, and universal description of OER that applies across the board, as well as created stratified messages, backed by research, and tailored to resonate with the many OER stakeholders--students, teachers, administrators, professors, and policymakers.

Learn the best practices for using these messages effectively in your daily work, through earned and social media, hone your elevator pitch, practice for interviews, and master your response to frequently asked questions.

avatar for Michelle Austin

Michelle Austin

Senior Vice President, GMMB

Tanja Hester

Senior Vice President, GMMB

Friday October 13, 2017 1:00pm - 1:25pm PDT