OpenEd17: The 14th Annual Open Education Conference
October 11 – 13, 2017  ::  Anaheim, CA

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Thursday, October 12 • 11:30am - 11:55am
Table 26 - The OER Media Landscape and Our Collective Communications Imperative

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OER is no longer a new movement - the media are now paying real attention. As awareness of OER continues to gain traction around the U.S. - and the world - journalists and the audiences they influence are trying to understand the benefits, complexities and nuances of this groundbreaking system for creating and using teaching and learning materials.

Join us for a high-level view of the news coverage around OER, in both trade and mainstream publications, to learn key findings about how reporters are covering the movement. In this session, we will unpack the methodology and learnings from a comprehensive media analysis to answer key questions, including which publications are covering OER, how reporters are framing their stories and defining OER, the sources they are using, and any inaccuracies that they may be spreading.

Learn how the findings from our media analysis provide concrete lessons on what it means for communications work in the OER field. Where are the opportunities for stakeholders from the OER community to engage with and influence reporters? Where are the possible threats to the movement, and how do we respond quickly to correct misinformation?

The media has proven receptive to voices from within the OER community, but has also been vulnerable to messaging from unfriendly stakeholders attempting to co-opt the definition of OER to serve their interests. That's why now is the time for the movement to solidify and amplify the definition and story of OER--at the heart of which is the many benefits that it offers to all students.

Join the conversation to understand how we can win more champions on behalf of OER.

avatar for Michelle Austin

Michelle Austin

Senior Vice President, GMMB

Tanja Hester

Senior Vice President, GMMB

Thursday October 12, 2017 11:30am - 11:55am PDT
Royal Ballroom

Attendees (4)